Make It Useful
I believe design should remove friction and allow you to move to the next step of the journey with confidence.
Kyle PetriccaLet's talk Built To Move
Hi, I'm Kyle! I'm a multidisciplinary designer & marketer who's spent over eight years helping brands turn their ideas into clear, useful, and standout experiences.
I've spent my career moving between agency studios, in-house marketing teams, independent projects, and one-to-one client work. I can easily jump into an idea early, shape it with you, and build the base that carries the idea forward.
More About My ApproachI believe design should remove friction and allow you to move to the next step of the journey with confidence.
Strong creative direction should be able create recognition without repeating the same ideas and concepts as everyone else.
The best work should stand the test of time because it's easy to use, evolve, and hand over.
Explore four focused ways to move a project forward. Each is a clear starting point, with room to shape the scope around what you actually need.
Identity, campaigns & creative systems
Distinctive visual work that helps your business communicate clearly—from a single launch asset to a complete, flexible brand system.
See services & pricing“Kyle showed a strong attention to detail as a designer—creating compelling video collateral, engaging social graphics, website and email banners, and beautiful packshot imagery.”